Though not his first solo release, the singer admits he found himself seated on the edge from time to time: “I am not sure whether I was nervous because of the album or my concert, but I was nervous. “I felt like this was a time when I could get a better project and results by collaborating with other people,” Jay B explains. Fresh off his learnings from his time at H1GHR Music and with fresh perspectives in place, the was the perfect opportunity for the singer to get everyone involved. A collaborative effort between the label’s A&R representatives, the singer and his fans, the record grounds its focus on celebrating an unfiltered version of yourself. Marinating in a rich sauce of old-school funk, hip-hop, retro R&B and urban pop, Be Yourself is Jay B’s first release under his new label CDNZA Records. In fact, I think about ways I can be better at it.” Perhaps the grace with which Jay B humanizes the rigid ‘idol image’ makes Be Yourself a fitting release for the 28-year-old artist. “I should just let my goofy side live on,” the singer admits. It is one of those online banters that underlines the strong bond an artist shares with his fans. A few months ago, Jay B set up his TikTok account where his zoomed-in profile picture got Ahgases (GOT7’s fandom) drawing a parallel between the singer and a middle-aged physics professor (all done in good faith, of course). Despite his great success over the past decade, he’s humble, evidently shy on certain occasions, and yet courageous enough to let his goofy side take the spotlight. Photo: Courtesy of CDNZA Recordsīut there’s more to Jay B than his confident on-screen persona. In fact, I think about ways I can be better at it.” – Jay B. If the word ‘hustler’ had a mascot, it would undoubtedly be Jay B. Shortly after this surprise release, the singer made a glorious return to the spotlight in May – this time with his fellow GOT7 members. His solo record was followed by the release of the gorgeous EP Love under his moniker Def. Around August 2021, the singer released his first solo EP SOMO: FUMEunder H1GHR Music – a South Korean hip-hop and R&B label and home to his solo activities for the next year. In early 2021 when the world was eagerly waiting to see what solo projects each GOT7 member has safely guarded in their archives, Jay B was earnestly working towards the transfer of rights to GOT7’s music from their former label JYP Entertainment. “I may come off as a confident guy because I work very hard for my performances,” he says, indicating that the sense of confidence he exudes is misleading.Īn absolute beast on stage and a seasoned hit-maker in the studio, Jay B has been quite the chameleon these past two years. It’s been a long day of press interactions for the juggernaut and it seems like we are his last stop. It’s 10.30 pm in Seoul and exactly four-and-a-half hours since the release of his second EP, Be Yourself. Honestly, I have low self-esteem.” Jay B’s candid confession takes us by surprise.
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